Exercise 1 is about Considering how to showcase your work, below is the checklist and information from the brief of which I need to feedback on. I have only completed section 1 so far, as the rest will come once a plan has been developed, also it will depend on how much of the artwork I get done, as for me the ‘Major Project’ part of this unit is to complete the artwork for the book. I didn’t realise there would be a whole other ‘Major Project’ of actually putting on a showcase too. But I have added some ideas below to put into place a small showcase which will also work alongside my major project to develop my work going forward.
Your Major project will showcase your final work to a public audience, in some way. At this early stage of your Major Project, it is worth considering how you might do this, so you can plan ahead.
Reflect on which parts of these presentations you might develop into your showcase and how. Remember to ensure that your showcase choices are achievable and relevant to your themes and creative practice.
Planning and Presentation:
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- Consider how to effectively present your work to an external audience. I think something like a section on my website would work well for me, as it could be incorporated into my major project, and also have a space for my book to be showcased after the degree is completed.
- Develop a clear outline of strategies for managing the presentation aspect. Either after each spread and pages are complete add these to my website in a ‘Showcase’ section or page, or wait until the end unit to complete, so I know the pages are properly finished, or even in the assessment time.
- Research examples of online and physical presentations of creative practice. A well curated portfolio, a clear presentation, showcase the creative process, focus on your unique style, portfolio of technical skills, ability to tell a story.
- Identify presentations that interest you and align with your artistic themes. Online portfolios, website pages, social media accounts, Google slides digital presentation.
- Reflect on which aspects of these presentations can be integrated into your showcase. The things that stood out for me was to explain the story, the target audience and the inspiration behind the illustrations. Articulate the projects concept I.e. a children’s book. Visuals: showcase the illustrations so they are informative, appealing and use high resolution images. Show and demonstrate the creative journey, use initial sketches, character development, colour studies and the final spreads. Provide some context for each illustration, the characters role in the book or a page spread. Showcase your technical skills, watercolour techniques, surface pattern designs, digital art and mixed media pieces.
a minimalist approach is better, it gives the illustrations space and lets the artwork speak for itself.
Taylor the showcase to the targeted audience so tutors, fellow students and illustrators for the final project, review this after the degree is complete to showcase more to agents.
Ask for feedback from trusted sources, friends, family and illustrators to identify areas of improvement. Keep it professional and polished, avoid overwhelming the audience with too much information, focus on a core set of illustrations and narrative. Promote the work on social media, and other platforms to reach a wider audience. - Ensure that your choices for the showcase are achievable and relevant to your themes and creative practice. I think having a showcase on my website would be the most achievable as my main focus would be complete the artwork of the book first. I also think this would be good for my website/ portfolio and also a place where I can direct people to that want to view my work. Also for the showcase theme, everything would be in one place for people to visit and see the showcase work for themselves.
- Creative Work Selection:
- Review your body of work and identify pieces that best represent your creative journey.
- Consider the overall coherence and flow of the selected pieces when displayed together.
- Documentation and Description:
- Prepare high-quality documentation (photographs, videos, sound etc.) of your creative work.
- Write clear and concise descriptions for each work, explaining its concept and significance.
- Write your artist statement that provides insight into your creative process and creative intentions.
- Venue and Display:
- Explore potential venues for your showcase, whether physical or virtual.
- Consider the spatial requirements and limitations of the chosen venue(s).
- Determine how your work will be displayed, taking into account lighting, framing, website design and any other necessary considerations.
- Create a layout plan that optimises the viewer’s experience and emphasises the strengths of your work.
- Marketing and Promotion:
- Develop a comprehensive marketing and promotion strategy for your showcase.
- Utilise various channels, such as social media, websites, and print materials, to reach a wider audience.
- Collaborate with fellow artists or the university to maximise exposure and generate interest in the event.
- Logistics and Timeline:
- Use your Project Plan to create a detailed timeline for the entire process, including artwork preparation, documentation, venue setup, and promotional activities.
- Coordinate with relevant parties (e.g., gallery staff, event organisers) to ensure smooth logistics.
- Allocate sufficient time for unforeseen challenges or revisions.
- Feedback and Evaluation:
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